Does your business need a little help, and you don’t know who to call? 

We understand you. There are so many services out there that it can become overwhelming or confusing when you are looking for assistance. You’ve heard of coaches and consultants, but you don’t know what they do or what makes them different. Sounds familiar? That’s a story we know very, very well. A lot of our clients call us for assistance, but a lot of the times, they aren’t even sure of WHO they need or what’s the best service for them.


Today we are talking about coaches vs. consultants and we are going to break it down for you, so you know exactly who to call next time your company needs a little help to continue growing and reaching its maximum potential!


Coaches Vs. Consultants: What makes them different?


A lot of the confusion between the two comes from coaches and consultants who don’t clearly define their roles and what they do. They don’t advertise themselves properly. 

But to put it simply: coaching is more about supporting business owners, whereas a consultant helps them find the problem AND the solution.


What is the TRUE role of a coach?


Let’s expand their roles: Coaches are more focused on development, whether it’s the leader’s development, the team’s development, or both. For example, a coach that does sales focuses on developing the sales team’s skills. 


A coaching role is usually ongoing for a longer period of time.


When you’re looking for a coach, whether it’s for yourself or for you and your team, or just for your team, there are different styles:

Autocratic: It’s like in sports; “here’s the place, and this is how you’re going to run it.” It gets results faster, but it doesn’t allow for the team’s personal growth or how to solve the problem next time around.

Democratic: The coach provides oversight and what the team is doing. They step in as needed, but their role is more about guiding and pointing them in the right direction rather than telling them exactly what to do. It may take longer to get the same result than autocratic, but since it involves development, your team will end up with a more solid skill set.

Holistic: This one is more about guiding and supporting all parts of the business, including life and work balance, development, and everything related to the business as a whole.

None is better or worse, it’s just very dependent on the people and the problem that is going on at the time.


And… What about consultants?

On the other hand, a consultant is more like a hired gun: a hired expert in a certain subject matter for a one-off project or problem that they’re going to help you with in your business. A consultant’s role can be over a period of time, but normally it’s within a well-defined project.


To us, a consultant needs to come on the front end to get an outsider’s perspective. They need to take it all in, analyze it, and then really drill down to what those issues are and provide recommended solutions.


For example, if you’re a business and you’re just on the edge of almost making six figures, or you’re somewhere where you’ve hit a point you’ve plateaued, and you don’t know what’s stopping you from getting to the next level, that’s when the consultant comes in, to give you an objective perspective.


And THEN, the coach comes in to take you to that next level by helping you implement the new change. 


THIS is why they are GAME CHANGERS


Oftentimes, the consultant and the coach can be the same person. A consultant can come in to do the consult, find the problem, come up with a solution, and then their role transforms as they begin coaching them through or helping members develop the skills they need to solve the problem.


Now onto the real world. In our business, something that we’ve done with clients is CEO development, where we help them transition from head of operations into CEOs and help them learn their new role because once we move them out of being the day-to-day operations person, there’s a whole new role that they need to fill. 


We help them define what they need to focus on and what they should be doing every day as CEOs, understand their responsibilities, and everything in between.


The way our process goes is we do the consulting on the front end to really figure out what the issues are, we create the plan, and then help the CEO and the team implement those changes and help guide them. Once the client tries our recommendation, we get feedback from them and then we help them solve the problems as we go. It’s this kind of ongoing process. 


And if we see our client is getting back into old habits, we are there to find out where that issue came from and help them move on from that so they can learn new, better practices. It takes 60 to 90 days for new habits to become ingrained into the brain, that’s why it’s important having a coach overseeing to ensure these habits stick.


Part of our services is talking to the whole team throughout the process to make sure we’re covering their expectations because our job’s not done unless that team and that CEO are feeling confident that we’ve helped them solve their problems. 


Where do mentors come into play?


We actually offer a program, called Masterfully Integrated, that we consider mentorship. What we do is we give our clients Voxer access to us during our business hours to message us about problems, besides the weekly call where we talk about things.


So, if they’re in a situation and they’re writing SOP and they’ve not written an SOP before, we would teach them how to do that. We’d give them examples, templates and then show them what they need to do. That would be something we do on the call, but with the Voxer access, they also get on the job training, which allows us to provide them with a solution. It’s more like “follow along; let’s do this together.” 


When one of the people in our program is looking for support we give them real-life experience and show them what we’ve done in their position in the past, and we give them the specific example of how to do that.


In other words, a mentor is more like someone who is ahead of you in your actual professional path. Rather than that broader look or problem solving, it serves more as a guide. 


And that’s it! We hope this has been helpful to you. If you have any questions or want to reach out to us, message us at and we’ll get in touch with you.


You can find more information about our packages and services here:

Hire Your First Contractor Bundle

See you next time!