Team Growth and Management with Caleb Guilliams 


“You don’t hire for skill, you hire for people.” – Caleb Guilliams


Caleb Guilliams is a young entrepreneur that is working hard every day to make his dreams come true. He has grown so quickly and continues to grow toward his goal of impacting one million people by 2025. His company, Better Wealth, helps entrepreneurs change their financial thinking so they can have control over their money today.


On this episode of the Systematic Excellence podcast, he shared with us how he grew his team so quickly, how he manages it; the good, the bad, and everything in between. 


Get to know Caleb Guilliams’ secrets right here:


Filling all the roles with the perfect people

Amalie: So tell us how many people do you have on your team right now?

Caleb: So we currently have seven people on our team. I just hired an assistant two weeks ago and we also have a couple of people in sales that I guess are not included in that.


Amalie: Are they employees and what positions do they fill? 

Caleb: The very first person that was on the team and helped me cofound Better Wealth is Dan, and he runs our operations. So anything related to paperwork, operations, he actually manages. Then we have someone that does all of our calculator systems and online forms and runs our security because as an online company, we need to make sure that we’re compliant and secure. I have an assistant who helps me manage my crazy life.


Then we have three people in marketing; we have someone that works as our CMO that manages the whole thing. We have someone in the Philippines that does all of our video editing and then we have someone that’s in charge of filming. Lastly, we have a Better Wealth coach, because when people come in through our courses and want to learn more, I can only work with so many people. 


Managing all the moving pieces in your business


Amalie: Do you have a project management tool? 

Caleb: We use Pipedrive for all of our client information, and then we use Asana for all of our tasks.


Amalie: Regarding your systems: what works best for you and what are some of the things that might not be working well?

Caleb: I pretty much get really excited and don’t follow; my follow-through is awful. So having an assistant has changed the game because I’m automating a lot of things. I would always dread opening up my email, that was until I hired my assistant. For example today, I had 30 tasks in a Pipedrive alone today that I knocked out before the interview. And that feels good to know because we’re actually following up. We already have a follow-up sequence. And before, we didn’t have that.


Amalie: How long did it take you to implement this follow up sequence and did your assistant help you?

Caleb:  I would say we had it set up the last year, and I just started using it. 


Setting up your systems take time, but it’s worth it


Amalie: I say it takes some time to set up whatever the system is. But if you take the time to set it up, then you can move forward. But if you move forward without setting it up, you’re going to constantly be hitting these road bumps.

Caleb: I agree! A perfect analogy of that is actually compound interest. They’re like a car that’s super inefficient, stopping and starting, stopping and starting. If you think about that car like it’s money, when you make the right investment and you understand how money works and you do it right every year, it gets better and better.


Amalie: So if you were talking to someone that is in a position where they’re getting ready to start to build a team, what advice would you give them? 

Caleb: The best piece of advice that I can give your audience is: really care for the people. Because if someone’s coming to you for money, they’re going to leave you for money. We’re all very mission-focused and I think that really does come from the top, so something that I try to focus on is how to live that out and how to encourage people to make sure that they’re there knowing that they are contributing to our mission.


Amalie: Do you do any incentives for your employees? Do you have any incentives that you’re able to do for them?

Caleb: Here’s the deal. I hate the idea of micromanagement, so no one on our team is micromanaged. Another big thing is we give people the time freedom. We also have a blueprint implementation package if they want to go and take action. Anyone on our team that helps get people in the door, we give them kind of a bonus.


Dealing with people who don’t believe in your mission 


Amalie: So I do want to ask one thing, have you had to fire anybody? 

Caleb: Not good cause I’m an ENFJ so yeah, it’s not good. It was one of those things where it was not a good fit for that person and our company. 


Amalie: How long did you know it wasn’t a good fit before you decided to fire them? 

Caleb: Three weeks in hiring them, and they were on for about four months. I wouldn’t even call it firing. I would say it’s more of a, “listen, this is not a good fit.” When someone’s on board and loves our mission, I believe that you have the right person and you can always find a place. But the problem was this person was not proactive. When you’re in a startup, you can have the great feeling of wanting to make a change, but if you’re not proactive it just isn’t a good fit.


Amalie: Are there any prospective new hires?

Caleb: We’ll need more coaches because up until this point, I’ve done a lot of meetings with people and now that we’re getting a higher demand, I am no longer the person meeting with them. It’s hard delegating this task because it means giving the most precious thing that’s helped you get to where you are to someone else. We also really need to focus on training. For example, the guy that does our coaching now is incredible, but how do you hire for that? So I’ve come to the conclusion that you don’t hire for skill, you hire for personality. And I can train anyone if you give me a week. This stuff’s not rocket science. But I can’t train you on how to ask a good question or be empathetic online.


We hope this interview has been useful for you! Check out our website here if you’d like to learn more about how processes can help you scale your business exponentially. 


You can also listen to the full episode here: